Ah, Fox News. You’ll take any opportunty to twist and exploit an issue you know will get your conservative views riled up. But with your attempt last week to bash the great video game Mass Effect, gamers took great offense and fought back.
See, an author named Cooper Lawrence appeared on “The Live Desk With Martha MacCallum”, and made blatant lies about Mass Effect, like the claim there was frontal nudity and explicit depictions of sexual activity. When asked if she had ever played the game, or seen gameplay in action, of course she hadn’t! In fact, none of the guests on the show had experience with the game, and the episode was just another opportunity for headlines, book plugs, and ratings by bashing video games. No surprise, right? (Game Politics has a full transcript for those who are truly masochistic)
Well, Electronic Arts (parent company of BioWare, the studio who created the game) sent a letter to Fox news, asking for an apology and a correction. It offers proof to counter the lies presented:
Your headline above the televised story read: “New videogame shows full digital nudity and sex.”
Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows. It’s also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.
FNC voice-over reporter says: “You’ll see full digital nudity and the ability for players to engage in graphic sex.”
Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.
FNC reporter says: “Critics say Mass Effect is being marketed to kids and teenagers.”
Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature - appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.
Once this broke into the gaming world news, gamers from all over started “reviewing” Cooper’s Lawrence’s book on Amazon. According to a story in the NY Times:
By Friday afternoon 412 of the book’s 472 user reviews were the lowest possible rating, one star. Another 48 ratings were for two stars. Only 12 of the ratings were for three stars or higher. In addition, 929 Amazon users had tagged the book with the keyword “ignorant.” Tied for second place with 744 tags were “garbage” and “hypocrisy,” while “hack” and “hypocrite” tied for fourth place with 710 votes. Gamers have also attacked the book on the Barnes & Noble Web site.
…
As one Amazon user put it: “I know all about this book but have never fully read it. Why? Due to the overwhelming backlash, I have no choice but to agree with the 1 star ratings. The rumors are rampant that this book was poorly written and poorly researched. So without verifying the contents myself — I give it a 1 star. Good thing video games aren’t judged in this manner — whew!!!”
Today, the review numbers are lower, and it looks like reviews are being removed. Which has started some heated debates, since 400 reviews have disappeared.
But the tactic worked. Cooper has since come out and said she was wrong.
In an interview on Friday, Ms. Lawrence said that since the controversy over her remarks erupted she had watched someone play the game for about two and a half hours. “I recognize that I misspoke,” she said. “I really regret saying that, and now that I’ve seen the game and seen the sex scenes it’s kind of a joke.
“Before the show I had asked somebody about what they had heard, and they had said it’s like pornography,” she added. “But it’s not like pornography. I’ve seen episodes of ‘Lost’ that are more sexually explicit.”
One down! Still nothing from Fox, except an offer to appear on one of their shows, and an apparent willingness to let Cooper take the heat for them. Meanwhile, Entertainment Consumer’s Association has called for a retract of the story.
Keep up the good fight guys! It got Kevin McCullough to aplogize for his tirade against Mass Effect from the week before the Fox dibocle. We need to fight back against the fear mongering! And show that if you decide to go ahead with it, prepare to be ridiculed and receive the same treatment in editorials.
Now it’s time for me to continue my own Mass Effect game! Game fun guys!
Technorati tags: mass effect, fear mongering, politics, video games